Custom B2B CRM Software Development

Q: What is B2B CRM software?

B2B CRM software is a system that helps businesses selling to other businesses manage long sales cycles, buying committees, and account hierarchies in one place. It tracks every stakeholder, deal, and interaction across an account so sales teams can manage complex, high-value relationships from first contact through renewal.

Q: How is a B2B CRM different from a B2C CRM?

A CRM for B2B sales is built for long cycles, multiple decision-makers, and account hierarchies, where each deal is high in value and low in volume. A B2C CRM handles fast, high-volume transactions with individual buyers, so its structure and pace are shaped very differently.

Q: Should we build custom or use off-the-shelf CRM software?

Off-the-shelf works when your sales process is simple and you can adjust to the software. A custom build pays off once you need committee tracking, account hierarchies, and pipeline stages shaped to your motion, with full ownership and no rising per-seat fees.

Q: How long does it take to build a custom B2B CRM?

Timelines depend on scope. A focused first version with core functionality usually takes a few months, while a larger system with many integrations and roles runs longer. Our team gives you a clear timeline during discovery, before any build begins.

Q: How much does B2B CRM software development cost?

Custom B2B CRM software typically ranges from $20,000 to $100,000 or more. A starter build runs $20,000 to $25,000, a growth-stage system $25,000 to $50,000, and an enterprise build $50,000 or more, though several factors, from integrations to user roles, shape where your project lands. You can get an estimate with our custom CRM development cost calculator .

Q: Can the CRM integrate with our existing tools?

Yes. Our team connects your B2B CRM to the systems you already run, including ERP, accounting, marketing, and communication tools, through custom APIs. Data flows automatically between them, so your team works from one accurate record rather than re-entering information across systems.

Q: How is our data kept secure?

Security is engineered into the architecture, with role-based access, encryption, and audited practices backed by our ISO 27001 certification. For regulated markets, compliance such as HIPAA and GDPR is built into the system rather than added after launch.

Q: Can you migrate data from our current system?

Yes. We move your account histories, contacts, and deal records from spreadsheets or an existing CRM, then clean and validate everything before go-live. Your team starts on the new system with complete records intact and nothing lost in the move.

Build a CRM that fits how your team actually closes B2B deals

SolGuruz builds custom B2B CRM software, powered with AI, shaped around the way your sales actually work. Whether your deals run for months, move through a buying committee of several stakeholders, or span account hierarchies with many contacts, your sales pipeline, stakeholder mapping, and account management are built into the core from day one. Your team gets a CRM that fits how they sell, how they nurture long cycles, and how they keep accounts for the long term.

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Flexible Engagement Models
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The Engineering Partner You Can Build On

Reliable software takes an experienced team that owns delivery end to end. Here's the track record behind ours.

Years Building Custom Software

80%

Repeat Client Rate

90+

Dedicated Team Members

87+

Clients Served Across 17+ Countries

Trusted by Startups and Enterprises Worldwide

success speaks louder

Watch How We Make a Difference

5.0

Frame 01 / 04

Custom Software Solution Development / Driver Dashboard & Invoice Automation for Food Service Company

SolGuruz has delivered a solution that has reduced 90% of manual efforts through automation and provided real-time insights for supplier fulfillment and order volume trends. The team is responsive to requests and changes, and their proactive approach to problem-solving has stood out.

Summarized from Gary Boyd's Clutch review

Gary Boyd

CEO and Owner, Tasty Food Guys | Florida, USA

Read Clutch Verified Review

SolGuruz is Rated by Real People on Google and Clutch

5.0

Rated 5.0 / 5 on Google by clients, partners, and visitors who have experienced SolGuruz first-hand - through our work, our office, or our team.

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4.9

4.9 / 5 on Clutch - independently audited reviews from real clients who have shipped products with SolGuruz.

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Backed by independent accreditations

ISO 9001 Certified

ISO 27001 Certified

Why B2B Sales Need a CRM Built for the Way You Sell

B2B selling carries pressures that everyday sales tools were never shaped around. Here is what makes the difference, and what each one asks of your CRM.

Long Sales Cycles That Run for Months Multiple Decision-Makers and Full Committees Unique Account Requirements Keeping Accounts for Years

Long Sales Cycles That Run for Months

A B2B deal rarely closes in a single conversation, moving instead through discovery, proposals, and negotiation across many weeks. Your CRM has to hold the full context of every touchpoint so a deal stays warm through the quiet stretches and nothing slips while the buyer works through internal approvals.

Multiple Decision-Makers and Full Committees

Most B2B purchases involve a group of people, with a technical evaluator, a finance approver, and a champion all weighing in before anything is signed. A system built for this maps every stakeholder influencing the decision, so your team knows who to reach, what each person cares about, and where the deal really stands.

Unique Account Requirements

B2B accounts come with their own structures, contacts, and ways of buying, and one rigid template rarely fits them all. Custom workflows let each account move through stages that match its reality, giving account managers a setup that bends to the account rather than forcing the account to bend to the software.

Keeping Accounts for Years

In B2B, the deal is the start of a partnership, not the end of the work, with renewals and expansions following for years. Your CRM preserves the full history across the account lifecycle, so the next conversation always picks up where the last one left off and account managers carry context forward instead of starting cold.

OUR EXPERTISE

Our B2B CRM Development Services

SolGuruz provides custom CRM development across the full project lifecycle, from initial consulting and workflow mapping through development, integration, and post-launch support. Here is what that looks like in practice.

Custom B2B CRM Development

We design and build custom B2B CRM software from scratch, scoped around your sales motion, account structure, buying committees, and the way your deals actually move. The features we build, the pipeline stages we architect, and the integrations we connect are all defined by how your business sells.

B2B CRM Consulting

Our team audits your current sales processes, maps how your accounts and stakeholders are managed today, and gives you a clear recommendation on whether to build, configure, or extend. It is the right starting point for businesses weighing a custom B2B CRM against their current setup.

B2B CRM Integration

We connect your B2B CRM to the systems your operations already depend on, including ERP, accounting platforms, marketing tools, and communication APIs. Data flows automatically between systems, so your team works from one accurate record instead of re-entering information across tools. With AI integrations, you can simplify workflows and data management even further.

B2B CRM Migration

For teams consolidating account and deal data from spreadsheets or moving off an existing system, we handle the full migration. We map and clean existing records, build the import pipeline, and validate data so your team goes live with complete account histories and deal records intact.

Mobile and Cloud-Native B2B CRM

We build B2B CRM software on cloud CRM infrastructure that scales with your account base, and give sales reps and account managers a mobile sales CRM for client meetings, site visits, and travel across time zones. Performance stays consistent as contact volume and pipeline grow.

Legacy CRM Modernization

For businesses running an outdated or fragmented CRM that no longer fits how they sell, we rebuild onto a modern platform with AI features to accelerate workflows. We assess what is worth keeping, redesign the architecture around current needs, and migrate the data the same way we approach legacy CRM modernization, without disrupting live sales operations.

AI CRM Workflow Automation

We build AI-assisted automation into your B2B CRM for the repetitive work that slows long cycles, including lead routing, follow-up sequences, and approval steps. Your team spends less time on manual upkeep and more time moving deals forward. It runs on the same CRM workflow automation logic behind every trigger.

White-Label B2B CRM Development

We build white-label B2B CRM platforms your business can deploy under its own brand, whether for resale to clients or distribution through channel partners. Multi-tenant architecture, client-level data isolation, custom branding per instance, and admin controls are built into the foundation from day one.

B2B Salesforce Development

If your sales team already runs on Salesforce, we shape it around B2B selling with custom objects for buying committees, account hierarchies that mirror your clients, and CPQ flows that keep every quote tied to its deal. Our Salesforce integration work then connects the org to your ERP and billing stack, so renewals and orders stay in sync.

One Team for the Whole CRM Lifecycle

From first build to integration, migration, and support, our team carries your CRM the whole way. Tell us where you are, and we will scope the next step.

What a Custom B2B CRM Software System Can Do for Your Team

A B2B CRM earns its keep when every capability maps to the journey a deal takes from first contact to a growing account. The below capabilities built on the core of CRM features makes B2B team reliable.

Account and Contact Hierarchy Management

Keep every account, its sub-accounts, and all the contacts inside it organized in one connected structure. Your team sees the full 360-degree account view at a glance, so nobody loses track of who sits where in a complex organization.

Buying-Committee and Stakeholder Mapping

Map every person who influences a deal, from the technical evaluator to the finance approver to the champion. Your reps know exactly who to reach and what each one cares about, so multi-stakeholder deals move forward instead of stalling on a single contact.

Multi-Threaded Deal Tracking

Track every open opportunity and every conversation tied to it across the full pipeline. Your team follows each deal through its stages without losing the thread, even when several are running at once.

Long-Cycle Sales Pipeline

Build pipeline stages that match a sales cycle measured in months, not days. Deals stay visible and warm through the quiet stretches, so deal velocity improves without anyone chasing cold records.

Quote and Approval Workflow

Create quotes, route them for approval, and capture sign-off inside the system, with e-signature and revision history built in. Your CPQ (Configure, Price, Quote) and quote-to-cash steps stay connected to the deal, so proposals move faster and nothing gets re-keyed.

Renewal and Expansion Tracking

Flag renewals before they come due and surface accounts ready to grow. Your team acts on recurring revenue and expansion at the right moment, so existing accounts keep contributing year after year.

Account-Based Reporting and Forecasting

An account-based CRM reports and forecasts at the account level, not just the contact level. Leaders get a clear read on pipeline value and win rate, so planning rests on what the data actually shows.

Lead Capture Across B2B Sources

Pull leads in from website forms, campaigns, partner referrals, and API connections, then score and route each one to the right owner. Every inquiry lands with the person who can act on it, so good leads never sit unworked.

Integration With Your Existing Stack

Connect the CRM to the tools your business already runs on, from ERP and accounting to marketing and communication APIs. This connected, API-first structure is what a modern CRM architecture is built to support.

Custom B2B CRM Software vs Off-the-Shelf Tools

Both paths can work for a B2B business. The right one comes down to how closely your sales motion matches what a ready-made tool was built to handle.

What matters in B2B	Off-the-shelf CRM	Custom B2B CRM
Sales process fit	Works when your process is straightforward and you can adjust your workflow to the software	Built around your exact sales motion, so the system fits your process
Buying committees	Limited stakeholder tracking, often one contact per deal	Maps every stakeholder influencing a deal across the full committee
Account structure	Standard contact and account fields	Account hierarchies that mirror how your clients are actually structured
Sales cycle	Pipeline stages suit shorter, simpler deals	Pipeline stages shaped to a months-long cycle
Cost over time	Predictable monthly subscription that rises with each new user	Owned outright, so growing your user base does not mean rising per-seat fees
Control	You depend on the vendor's roadmap and platform	Full system ownership with no vendor lock-in
Best starting point	Small teams with simple deals and standard reporting	Teams whose sales motion has outgrown what a ready-made tool can flex to

Our team helps you weigh both honestly, and you can map your scope against a ballpark figure using our custom CRM development cost calculator before any call.

How the Right B2B CRM Changes Your Sales Results

Once the system is live, the gains show up across the whole revenue picture, from pipeline to retention. Here is what businesses we build for tend to see once the system is live.

Shorter Sales Cycles

With every touchpoint and next step in one place, reps lose less time to admin and deals reach a decision faster. Our clients find their teams spend less time piecing together where a deal stands and more time advancing it, which tightens deal velocity across the pipeline.

Higher Win Rates on Multi-Stakeholder Deals

Covering the full buying committee rather than a single contact is what protects a deal when your champion goes quiet. That coverage shows up directly in win rate on your largest, most complex deals.

Cleaner Forecasting and Pipeline Visibility

Account-level reporting gives leaders a clear read on what is real in the pipeline and what is likely to close. Forecasts rest on actual deal data, so planning and resourcing decisions get easier to make with confidence.

Less Revenue Lost to Dropped Follow-Ups

Automated routing and reminders make sure no lead or renewal sits unworked. The deals that used to slip through the cracks during a long cycle stay on track, which protects the revenue your team has already earned the right to win. This is one of the clearest wins from AI in CRM.

Stronger Account Retention and Expansion

With full account history in one place, your team spots renewals early and sees which accounts are ready to grow. Existing relationships keep contributing year after year, turning closed deals into lasting recurring revenue.

One Source of Truth Across Sales, Marketing, and Service

When every team works from the same account record, handoffs stop dropping context. Sales, marketing, and service stay aligned around one accurate view, so the customer experiences a business that remembers them at every step.

Get These Results for Your Own Deals

A CRM shaped around your sales motion is what moves win rates and cycle times in the right direction.

How We Build Your B2B CRM

A defined process is what keeps a CRM project from becoming a feature wishlist. Here is how SolGuruz runs the build, from the first call to a system your sales team trusts.

01 / 06
Discovery and Sales Process Mapping
We map how your leads, deals, and accounts actually move, including the steps living in spreadsheets and inboxes today. This happens before any budget talk, so scope reflects your real motion. The custom CRM development cost calculator gives you a working estimate before the first conversation.

Tools: Miro AI, Whimsical AI, Claude, Notion AI
Deliverables: Sales process map, stakeholder and account model, Business Requirements Document, integration map, and a budget range with milestones.
02 / 06
Concept and Architecture
Our engineers design the data model, pipeline engine, and integration layer as one connected system. Account hierarchies, committee tracking, and long-cycle stages get defined here, shaping how far the CRM can flex as your account base grows.

Tools: Claude, Whimsical AI, Figma, Uizard
Deliverables: Technical architecture document, data model specification, pipeline and workflow definitions, and API specifications.
03 / 06
AI-Assisted Agile Development
Development runs in two-week sprints with a demo at the end of each, so you watch your CRM come alive and reprioritize as you learn. You get repository access from day one and talk directly with the engineers building your system.

Tools: Claude Code, Cursor, GitHub Copilot, Windsurf
Deliverables: Working software every two weeks, sprint reports, demo recordings, day-one repo access, and an updated backlog.
04 / 06
Quality and Scenario Testing
Every change runs through two review layers before it merges, pairing automated analysis with our in-house AI Quality Agent that scores each pull request across nine criteria. Nothing goes live below the standard we set.

Tools: AI Quality Agent (in-house), Claude, automated test suites
Deliverables: Scenario test reports, per-workflow benchmarks, security review results, and UAT sign-off.
05 / 06
Launch, Migration, and Team Rollout
We migrate and validate your account histories, contacts, and deal records, then switch the system on in phases so reps build trust one workflow at a time. Training runs on your real deals, with 90-day usage tracking to show where adoption needs help. This phased rollout follows our standard CRM implementation process.

Tools: analytics dashboards, Claude, CI/CD pipeline
Deliverables: Migrated and validated data, phased rollout plan, training kits, video walkthroughs, a 90-day adoption dashboard, and full credential transfer.
06 / 06
Ongoing Tuning and Support
Your process evolves and your data grows, so the engagement continues past launch. We ship workflow changes as your motion shifts and add features as your account base expands, keeping the CRM current with this quarter's business.

Tools: Claude Code, monitoring dashboards, AI Quality Agent (in-house)
Deliverables: Monthly reports, change documentation, new features on request, and an SLA-backed support agreement.

How we engineer

Our AI-Native Engineering Standards

AI-native by practice, engineer-led by principle. These are the rules every SolGuruz team works to, on every project, whatever the stack or industry.

01Architecture and Design Quality
- Spec-Driven Requirements
  Every feature has written acceptance criteria and a traceable spec before development starts, and AI checks the spec for gaps, conflicts, and missing edge cases.
  Engineer-ledEngineers review every spec for feasibility before it’s estimated.
- Architecture Standards
  Architecture, data model, state management, and integrations follow proven patterns for scale, security, and maintainability, and every key decision is documented.
  Engineer-ledAn engineer signs off every architecture decision.
- Design System and Accessibility
  Every screen is built from a shared design system in Figma, with AI-assisted accessibility checks and design-to-code handoff.
  Engineer-ledDesigners own every design decision and its consistency across devices.
02Code Quality and Security
- AI-Assisted Development, Human-Owned Code
  Developers use Claude Code, GitHub Copilot, and Cursor for scaffolding, boilerplate, and repetitive patterns, never for unreviewed logic.
  Engineer-ledEngineers own the logic and review every AI-generated change.
- Coding Standards, Git Flow and Peer Review
  Code follows agreed conventions and a Git Flow branching model, and AI-assisted review flags issues on every commit.
  Engineer-ledA second developer reviews every change before it merges.
- Secure and Compliant by Default
  ISO 27001 and ISO 9001 certified processes, SOC 2-aligned controls, least-privilege access, and encryption in transit and at rest, with HIPAA-aligned safeguards where health data is involved.
  Engineer-ledAn engineer owns every security review.
03Testing and Release Safety
- AI-Generated Tests and Manual QA
  AI generates unit tests, edge cases, and regression suites from the codebase, and automated suites run on every build.
  Engineer-ledQA engineers test the real user flows by hand before every release.
- Static Analysis and CI/CD Pipelines
  Static code analysis scans every commit, and CI/CD pipelines build, test, and deploy across development, staging, and production.
  Engineer-ledEngineers set the quality gates the pipeline enforces and fix what the scans flag.
- Release Safety
  Every release has staged environments, a tested rollback plan, and alpha and beta builds for internal and external users before full rollout.
  Engineer-ledEngineers review release metrics before each rollout phase.
04Reliability and Ownership
- Observability
  Crash reporting, performance monitoring, and usage analytics are live from launch day, with alerts routed to the team that built the product.
  Engineer-ledEngineers act on every alert and track trends for the life of the product.
- Data-Driven Iteration
  Product analytics are instrumented from launch, and new features are prioritized from user feedback and data, not guesswork. For clients without an in-house marketing team, we also run the growth strategy.
  Engineer-ledEngineers turn analytics into the backlog for each release.
- Documentation, Ownership and Ongoing Support
  AI keeps API references and technical docs in sync with the code, and maintenance plans keep the product secure and up to date.
  Engineer-ledYou get full repository access and IP ownership, and one in-house team stays accountable for the outcome.

Start With a Risk-Free Week

Watch our team work on your build before you sign anything or pay a rupee.

B2B Industries We Build CRM Software For

Domain matters in B2B, and our team has built CRM systems across the sectors where complex selling is the norm. Here is where we work.

Manufacturing
For manufacturers selling through dealers and distributors, SolGuruz builds CRM software that maps account hierarchies, quote-to-cash workflows, and long order cycles in one place. Your sales team tracks every quote, order, and approval across the full cycle.
Logistics
For logistics companies, SolGuruz builds CRM systems for enterprise shipper and carrier relationships, with contract freight accounts, long sales cycles, and operations data connected to every deal. Your team keeps complex accounts moving.
Fintech
Firms selling financial products to institutional and business clients get CRM software with compliance-aware workflows and account-level visibility built in. Every interaction stays recorded and ready for review.
Healthcare
You can sell devices, software, and supplies to hospitals and clinics through procurement with a CRM built around the security regulated buyers expect. SolGuruz handles the data governance these deals depend on.
Real Estate
For commercial and institutional property, our team builds CRM software with portfolio accounts, investment workflows, and long deal cycles tracked end to end. Buyer and investor coordination gets far easier once the system fits how you operate.
SaaS and Technology
SolGuruz designs CRM systems for SaaS and RevOps teams around recurring revenue, multi-year contracts, and the handoffs between sales, customer success, and finance. Renewals and expansion stay visible, so account growth never slips through the gaps.
Education
For schools, universities, and coaching or training institutes, SolGuruz builds education CRM software that runs the full student lifecycle, from enquiry and admissions through enrollment, fees, and alumni engagement. Your team tracks every applicant, the counselors and parents involved, and every follow-up across long admissions cycles in one place.
Professional Services and Consulting
For firms selling retainers and projects, where the relationship is the product, our team centralizes proposal pipelines, engagement tracking, and repeat-client history in one connected system. Account managers always know where each client stands.
Wholesale and Distribution
You can manage bulk selling to retailers and resellers from a single platform, with account-based ordering, reorder tracking, and pricing tiers per account. High-value accounts stay organized without losing the detail that matters.
IT and Managed Services
Providers managing long client relationships get CRM software with contract and renewal tracking, service visibility tied to each account, and upsell pipelines across a managed base. Nothing falls quiet between renewals.

Technologies We Use to Build Your CRM With

Every tool here keeps your CRM fast, secure, and able to grow with your account base, so your team works from one accurate system without fighting their tools.

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Claude Code
GitHub Copilot
Cursor
Windsurf
v0
Gemini
Codex
Banani
Figma Make
Uizard
Pencil Dev
Stitch
Kiro
Antigravity
User-doc
Miro AI
Whimsical AI
Flutter
Android
Apple
React Native
TypeScript
JavaScript
ReactJs
Electron
Angular
WordPress
Webflow
FlutterFlow
Java
PHP
Node.js
Python
Laravel
Django
FastAPI
Flask
Nestjs
Feathersjs
Strapi
Netlify
Contentful
Storyblok
Butter CMS
Directus
TensorFlow
PyTorch
OpenCV
Hugging Face
Kaggle
OpenAI
Anthropic
Ollama
Claude
Voiceflow
Vapi AI
Perplexity.Ai
Stable Diffusion
CrewAI
N8n
Langflow
Keras
LangChain
Google Colab
Rasa
Llama 4
PaLM 2
MYSQL
AmazonDynamoDB
Firebase
Firestore
Supabase
PostgreSQL
Oracle
Redis
MongoDB
Cassandra
Elasticsearch
Pinecone
Pgvector
Weaviate
AWS
Digital Ocean
Google Cloud
Twilio
Docker
Kubernetes
Azure
Mocha
JMeter
Appium
SoupUI
Jest
Maven
Test NG
Selenium
Cucumber
Postman
Cypress
Rest-Assured
TravisCI
CircleCI
Gradle
Jenkins
Github-Actions
Bitbucket-Pipelines
Gitlab CI/CD
SonarQube
Grafana
Codemagic
Terraform
Bamboo
Vercel
GitLab
Git
Github Actions
Nginx
PM2

Reliable Project Delivery
SolGuruz has completed every project it has started, with a 99.9% delivery rate across 102+ products. Your build comes with milestones we are accountable to and a delivery record that says we hit them.
Full Code and System Ownership
You own 100% of the source code, the designs, and the documentation from the moment they exist. Full system ownership means your CRM survives any future decision about who maintains it.
Direct Collaboration With Engineers
You talk to the people building your CRM, not through an account layer. Feedback lands in the same sprint, and if you need to scale the team mid-build, you can hire CRM developers who plug straight into the work.
AI in Our Own Delivery
We run 30+ AI-assisted tools and a custom AI Quality Agent inside our own development process. The discipline we sell is the one we work in daily, which shows in how we build, test, and ship your system.
Global Compliance Expertise
HIPAA in the US, GDPR in Europe, PIPEDA in Canada, the Privacy Act in Australia, APPI in Japan: compliance gets engineered into the CRM architecture for every market you operate in, handled in the build rather than patched on later.
Long-Term Partnership Economics
80% of our clients return for further work, and 70% of growth comes through referrals. A B2B CRM needs tuning for years, and our numbers say clients choose to stay.

Build a CRM That Fits How You Sell

Give your team a system shaped around long cycles, buying committees, and the accounts you want to keep for years.

From Our Portfolio

Our B2B CRM Case Studies

SolGuruz has shipped 102+ products across 14 industries. See how SolGuruz helped B2B companies ship custom CRM systems that streamlined compliance, accelerated onboarding, and scaled operations.

B2B Diamond CRM Portal With ERP Synchronisation
Gem is a B2B diamond trading portal with inventory sync to client ERP systems, 4 platforms (web, mobile, backend, cloud), and enterprise security.
Key Outcomes
6+ Month
Delivery Timeline
4 Platforms
Web, Mobile, Backend, Cloud
ERP Sync
Inventory Synced with Client ERP
B2B
Diamond Trading
Online B2B Diamond Selling Mobile App Solution
Explore a B2B Diamond Selling App Development case study. Discover how we delivered innovative features, enhanced user experience, and drove diamond business growth.
Key Outcomes
6+ Month
Delivery Timeline
4 Platforms
Web, Mobile, Admin, Website
5 Layers
Enterprise-Grade Security
Supply Chain Management App Solutions
SolGuruz's Supply Chain Management Case Study demonstrates substantial improvements in logistics and inventory strategies for a tech firm.
Key Outcomes
6+ Month
Delivery Timeline
B2B + B2C
in One Platform
ELD
Driver Safety & Compliance
5 Layers
Encryption, OAuth 2.0, AWS
How SolGuruz Built UnSub: A Subscription & Bill Management App
SolGuruz designed and developed UnSub - a subscription and bill management platform delivering a complete cross-platform product across web and mobile in 8 weeks.
Key Outcomes
8-Week
Delivery Timeline
<2 Min
to Add First Subscription
2 Platforms
iOS & Android
Team of 5
Engineers on Project

View All Case Studies

Expert Insights on CRM Development

Here are some of the top blogs and literature we have researched and written on CRM development, including B2B use cases.

View All Blogs

What Our Clients Say

Explore the latest reviews from our existing clients to get a better picture of our services and collaboration.

Top App Development Company on appFutura

5.0

Diamond & Jewelry

Custom Software Development, Design and App Development for B2B Diamond Platform

Since partnering with SolGuruz, the client has gained an all-encompassing solution to provide their customers. The team accomplishes their goals with agility, and internal stakeholders are particularly impressed with the vendor's comprehensive approach to support and maintenance.

Summarized from Kalpesh Zalavadiya's Clutch review

Kalpesh Zalavadiya, Managing Director, DiamNow

Surat, India

Nov. 2021 - Ongoing

5.0

Diamond & Jewelry

Mobile App Development for Diamond Trading Company

SolGuruz has delivered a functional app that has helped the client improve their work processes and increase sales. The team is organized, communicative, and responsive to the client's needs. They respond calmly and professionally, even under pressure, and communicate via virtual meetings.

From the verified Clutch review by

Manager, Diamond Trading Company

Antwerpen, Belgium

Apr. 2023 - Ongoing

5.0

Diamond & Jewelry

E-commerce Platform (Web & Mobile App Development) for Diamond Seller

SolGuruz has successfully launched the client's platform across the market. By being hands-on in receiving feedback and making revisions, the team offers a personal touch when addressing the client's needs. SolGuruz's innovative solutions and 24/7 support have also been key to the project's success.

From the verified Clutch review by

Partner, Diamond Seller

Hong Kong

Aug. 2023 - Ongoing

View All Client Testimonials

B2B CRM software is a system that helps businesses selling to other businesses manage long sales cycles, buying committees, and account hierarchies in one place. It tracks every stakeholder, deal, and interaction across an account so sales teams can manage complex, high-value relationships from first contact through renewal.

A CRM for B2B sales is built for long cycles, multiple decision-makers, and account hierarchies, where each deal is high in value and low in volume. A B2C CRM handles fast, high-volume transactions with individual buyers, so its structure and pace are shaped very differently.

Off-the-shelf works when your sales process is simple and you can adjust to the software. A custom build pays off once you need committee tracking, account hierarchies, and pipeline stages shaped to your motion, with full ownership and no rising per-seat fees.

Timelines depend on scope. A focused first version with core functionality usually takes a few months, while a larger system with many integrations and roles runs longer. Our team gives you a clear timeline during discovery, before any build begins.

Custom B2B CRM software typically ranges from $20,000 to $100,000 or more. A starter build runs $20,000 to $25,000, a growth-stage system $25,000 to $50,000, and an enterprise build $50,000 or more, though several factors, from integrations to user roles, shape where your project lands. You can get an estimate with our custom CRM development cost calculator.

Yes. Our team connects your B2B CRM to the systems you already run, including ERP, accounting, marketing, and communication tools, through custom APIs. Data flows automatically between them, so your team works from one accurate record rather than re-entering information across systems.

Security is engineered into the architecture, with role-based access, encryption, and audited practices backed by our ISO 27001 certification. For regulated markets, compliance such as HIPAA and GDPR is built into the system rather than added after launch.

Yes. We move your account histories, contacts, and deal records from spreadsheets or an existing CRM, then clean and validate everything before go-live. Your team starts on the new system with complete records intact and nothing lost in the move.

Custom B2B CRM Software Development

The Engineering Partner You Can Build On

Years Building Custom Software

Repeat Client Rate

Dedicated Team Members

Clients Served Across 17+ Countries

Watch How We Make a Difference

SolGuruz is Rated by Real People on Google and Clutch

Why B2B Sales Need a CRM Built for the Way You Sell

Long Sales Cycles That Run for Months

Multiple Decision-Makers and Full Committees

Unique Account Requirements

Keeping Accounts for Years

Our B2B CRM Development Services

Custom B2B CRM Development

Mobile and Cloud-Native B2B CRM

Legacy CRM Modernization

White-Label B2B CRM Development

What a Custom B2B CRM Software System Can Do for Your Team

Account and Contact Hierarchy Management

Buying-Committee and Stakeholder Mapping

Multi-Threaded Deal Tracking

Long-Cycle Sales Pipeline

Quote and Approval Workflow

Renewal and Expansion Tracking

Account-Based Reporting and Forecasting

Lead Capture Across B2B Sources

Integration With Your Existing Stack

Custom B2B CRM Software vs Off-the-Shelf Tools

How the Right B2B CRM Changes Your Sales Results

Shorter Sales Cycles

Higher Win Rates on Multi-Stakeholder Deals

Cleaner Forecasting and Pipeline Visibility

Less Revenue Lost to Dropped Follow-Ups

Stronger Account Retention and Expansion

One Source of Truth Across Sales, Marketing, and Service

How We Build Your B2B CRM

Discovery and Sales Process Mapping

Concept and Architecture

AI-Assisted Agile Development

Quality and Scenario Testing

Launch, Migration, and Team Rollout

Ongoing Tuning and Support

Our AI-Native Engineering Standards

Spec-Driven Requirements

Architecture Standards

Design System and Accessibility

AI-Assisted Development, Human-Owned Code

Coding Standards, Git Flow and Peer Review

Secure and Compliant by Default

AI-Generated Tests and Manual QA

Static Analysis and CI/CD Pipelines

Release Safety

Observability

Data-Driven Iteration

Documentation, Ownership and Ongoing Support

B2B Industries We Build CRM Software For

Professional Services and Consulting

Wholesale and Distribution

IT and Managed Services

Technologies We Use to Build Your CRM With

Why Choose SolGuruz as Your B2B CRM Development Partner?

Our B2B CRM Case Studies

Expert Insights on CRM Development

What Our Clients Say

Frequently Asked Questions

What is B2B CRM software?

How is a B2B CRM different from a B2C CRM?

Should we build custom or use off-the-shelf CRM software?

How long does it take to build a custom B2B CRM?

How much does B2B CRM software development cost?

Can the CRM integrate with our existing tools?

How is our data kept secure?

Can you migrate data from our current system?